Vesper Marine adds a French connection to its global distribution network

Auckland, New Zealand – Vesper Marine, a leading manufacturer of innovative marine safety products, announced today it has opened a new European market for the AIS WatchMate® line of products.

French marine distribution company Pochon will distribute Vesper Marine products throughout France via its network of over 450 dealers and outlets.

Pochon SA will represent all of Vesper Marine products including the 2010 DAME Award nominated AIS WatchMate 850 Transponder. Pochon will be debuting the WatchMate 850 Transponder at the International Paris Boat show on December the 4th. This is the first public boat show in the world for the recently released WatchMate 850 Transponder to be displayed. “If the recent trade events are an indicator of success we expect this new product to be very successful in France with many trade reviewers commenting on the ease of use and benefits of filtering features that declutter AIS information on screens” said Mike Ogle, Vesper Marine’s GM Sales and Marketing.

The addition of Pochon to Vesper Marine’s growing European network of distributors now delivers coverage across both coasts of France with five company locations, over 450 dealers, a significant web presence and a widely distributed marine products catalogue with over 20,000 listings.

“At the recent METS Marine trade show in Amsterdam we had a significant amount of interest from many potential French based distributors, large and small, however after some due diligence we felt Pochon was an excellent fit for us. The positive attributes of Pochon included them being a privately held company that has a passion for the marine industry, understands the value proposition of AIS for recreational and light commercial vessels and a willingness to put significant effort into distribution of Vesper Marine products” said Ogle.

About Vesper Marine: Based in Auckland, New Zealand, privately held Vesper Marine is a global provider of marine safety products. Committed to rigorous R&D and innovation, the company designs and manufacturers affordable practical electronic solutions that enhance boating safety and save lives in potentially dangerous marine situations.

About Pochon SA: Headquartered in La Rochelle France, Pochon SA was established in 1976 by founder Alain Pochon who continues to hold the position of President Director General. The group consists of three companies across five locations and has over 180 staff. Pochon’s dealer network of over 450 extends across all French territories. Pochon is the only marine electronics company meeting NF requirement in the French western. See

For more information contact: Mike Ogle +64 9 950 48 48

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