BLA to distribute Vesper Marine smartAIS technology

Auckland, New Zealand – Auckland based Vesper Marine, a global manufacturer of innovative marine safety products, has announced BLA as their distributor for Australia and an important strategic partner to supply the growing demands for AIS safety and collision avoidance technology.

BLA has enjoyed a proud history of recognised strength and leadership in the Australasian marine wholesale market. Sales, marketing and customer service programs support yacht and powerboat builders, dealers, technicians and chandleries throughout the country. The Vesper Marine product line is an excellent addition to BLA’s strong offering for specialist marine electrical and electronics dealers alongside BEP, Clarion, CZone, Humminbird, Mastervolt, OceanLED, Shakespeare and other marque brands.

Sales Director for Vesper Marine, Jeremy Singleton, made the announcement. “Our partnership with BLA offers a significantly enhanced sales and support footprint across Australia for our highly awarded AIS collision avoidance technology. The Australian yachting market continues to be a strong segment for Vesper Marine, the BLA team are certainly up to the challenge of taking smartAIS technology to wider powerboating markets and growing the region even further. Vesper Marine AIS transponders are compatible with every AIS enabled MFD on the market and are specified as the equipment of choice by those who recognise the Vesper Marine reliability, ease of set-up and performance advantages."

Vesper Marine is a company dedicated to enhancing Safety at Sea utilising modern technologies and innovative design and engineering. smartAIS by Vesper Marine harnesses industry leading features and benefits in highly accurate and user friendly vessel collision avoidance, peace of mind anchor monitoring and life-saving Man Overboard alerting. Vesper Marine’s durable hardware platforms are supported by expandable software architectures that offer customers new features and capabilities through regular software updates, delivered automatically via your smart phone.

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